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2017 SCC National Poster Competition First Place Winner.

Hi! I’m Dr. Xuzi.

I am a PhD cosmetic scientist with over 10 years of experience, specializing in hair and skin science and an expert in formulation strategy, claims substantiation, and evidence-based evaluation.

I help beauty and personal care brands shape formulation concepts and define credible, science-backed product claims by aligning formulation intent, scientific evidence, and consumer communication. My work focuses on early-stage scientific decision-making, helping brands determine which formulation approaches support performance goals, what evidence is needed, and how to translate science into defensible claims.

I work closely with existing data, third-party test results, and published literature, providing rigorous scientific interpretation and clear guidance that supports compliant, trustworthy claims. My approach bridges formulation design concepts, performance rationale, and market-facing language, ensuring that scientific decisions are intentional and aligned across R&D and marketing.


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Now


Founder & Scientific Lead → EXKAI Labs

EXKAI Labs: Unlocking Beauty Through Science

EXKAI Labs provides science-driven consulting for emerging beauty and personal care brands, with a focus on formulation development, claims substantiation, and sensory science.

Work includes formulation troubleshooting, stability and compatibility assessment, fit-for-purpose instrumental and sensory method design, and translating technical data into clear, consumer-relevant insights.

I collaborate with early-stage brands, R&D teams, and innovation groups to deliver solutions that are both scientifically rigorous and commercially practical.

Past


Staff Scientist → TRI Princeton

Conducted high-quality research and developed innovative claim testing methods for personal care products targeting hair and skin, utilizing:

Cosmetic Chemist → University of Cincinnati

Education


Recognition & Awards


Publications


Interviews & Features