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2017 SCC National Poster Competition First Place Winner.

Hi! I’m Dr. Xuzi.

I am a PhD cosmetic scientist with over 10 years of experience, specializing in hair and skin science and an expert in formulation strategy, claims substantiation, and evidence-based evaluation.

I help beauty and personal care brands shape formulation concepts and define credible, science-backed product claims by aligning formulation intent, scientific evidence, and consumer communication. My work focuses on early-stage scientific decision-making, helping brands determine which formulation approaches support performance goals, what evidence is needed, and how to translate science into defensible claims.

I work closely with existing data, third-party test results, and published literature, providing rigorous scientific interpretation and clear guidance that supports compliant, trustworthy claims. My approach bridges formulation design concepts, performance rationale, and market-facing language, ensuring that scientific decisions are intentional and aligned across R&D and marketing.


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Now


Founder & Principal Scientific Consultant → EXKAI Labs

EXKAI Labs: Unlocking Beauty Through Science

EXKAI Labs helps beauty and personal care brands bring differentiated products to market through formulation science, claims substantiation, and strategic product development.

We partner with founders, emerging brands, and innovation teams to translate scientific innovation into credible consumer benefits and commercially relevant products.

Areas of Expertise

How We Help

Our approach combines scientific rigor, consumer relevance, and commercial practicality to help brands create credible, high-performing products that consumers trust and repurchase.

Past


Staff Scientist → TRI Princeton

Conducted research and developed innovative testing methodologies to evaluate the performance and efficacy of hair care, skin care, and cosmetic products.

Key responsibilities included:

Cosmetic Chemist → University of Cincinnati

Education


Recognition & Awards


Publications


Interviews & Features